All the evil hate in the mad heart of February was wrought into the forlorn and icy wind that cut its way cruelly across Central Park and down along Fifth Avenue. – F. Scott Fitzgerald, The Beautiful and Damned

February is a suitable month for dying. Everything around is dead, the trees black and frozen so that the appearance of green shoots two months hence seems preposterous, the ground hard and cold, the snow dirty, the winter hateful, hanging on too long.” – Anna Quindlen

I think you all know that I hate February. And yes, I truly do. The reason is legit.

One day several years ago I was having a very melancholy day and being in the bookstore, I knew I couldn’t have that. Owning a used bookstore is supposed to be fun. Right? So, I asked myself how could I turn it around to make it a great day? A sale! But what do I offer as a discount? 10%? 20%? What? Then I remembered what Ben told me. That would be Ben from the Country Bookshop in Plainfield. He said if you have a sale make it a 50% sale! That way everyone has fun. Customers will enjoy the savings and well, you’ll start seeing holes on your shelves and that’s always good because heaven knows there will be more books you can unbox to fill those holes. And it’s good for the cash register. So, from that conversation in my head, I came up with the I Hate February Sale.

And it actually starts Friday, Feb 14. Why not? I have chocolate!