February! It’s Here Again…

“Why, what’s the matter,
That you have such a February face,
So full of frost, of storm and cloudiness?”
-William Shakespeare, Much Ado About Nothing

“February is pitiless, and it is boring. That parade of red numerals on its page adds up to zero: birthdays of politicians, a holiday reserved for rodents, what kind of celebrations are those? The only bubble in the flat champagne of February is Valentine’s Day. It was no accident that our ancestors pinned Valentine’s Day on February’s shirt: he or she lucky enough to have a lover in frigid, antsy February has cause for celebration, indeed.” -Tom Robbins, Jitterbug Perfume

One more….

“February – the month of love..?!!
No wonder the shortest one in the calendar.” -Dinesh Kumar Biran

See, I’m not the only one who hates February. Ok, maybe they don’t actually hate it but frankly, February stinks. Except for chocolate on Valentine’s Day, even if I have to buy it myself. For being a short month it still is a crappy one. I know, I write about my strong feelings for the Feb every year. This isn’t a new thing. It goes back many years to when I was a little girl. What is the purpose of February? Just a thorn in my side. One month before my birthday month so it was in my way.

The recent snow we’ve had is beautiful. Today’s temperature is hovering around 40. Good signs but not good enough for me. So, you know what that means? Yep!

I Hate February Sale! 

Monday, February 12 all books – ALL BOOKS – will be 50% off. Yes, all books. Every one. Every stinking book. 50% off. Yes, the one in your hand. Yes, your pile of books. Yes, even that one. And yes, that one. And that one. Every book. Every book in the store.

I take my cue from Ben from The Country Bookshop in Plainfield, VT. He’s one of my go-to guys when I have questions about book buying, book selling and everything bookstorish. When he has a sale it’s always 50%. His philosophy is that when you have a sale make it fun! Fun for your customers which will translate into fun for you the bookseller.  It’s fun to tell customers a sale is on and to see their reaction. And to bag their books and present it to them full of great savings. The purpose of a used bookstore is to sell used books, right? We want books out and read. It helps us turn the inventory around. It’s all good. You know, it has turned into so much fun because many regular customers know and expect it. A number of them have stopped in over the past number of weeks asking if I still hate February. Why wouldn’t I? Why would I like it? Yea….

So…all books. Yes, all books are on sale. February 12-February 28. Stop in and save me.

“In February, the overcast sky isn’t gloomy so much as neutral and vague. It’s a significant factor in the common experience of depression among the locals. The snow crunches under your boots and clings to your trousers, to the cuffs, and once you’re inside, the snow clings to you psyche, and eventually you have to go to the doctor. The past soaks into you in this weather because the present is missing almost entirely.”

– Charles Baxter, The Feast of Love

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